Intelligent Tracking Prevention 2 (ITP 2) was an update to a Safari feature introduced in High Sierra that attempts to combat cross-site tracking, making it harder for websites to follow you on the web.
The company has a more direct incentive to provide you with a browser that works well with other Apple products.Īs a sign of this good faith, Apple regularly introduces new privacy protection measures to Safari. Apple’s software is mostly free, but only for Apple customers, and is only valuable as much as it makes Apple hardware more attractive to the customer. In contrast to Google, Apple’s business model is primarily based on selling its hardware to you. If that sounds a little Orwellian, Chrome on macOS probably isn’t for you. While you can tweak your Google settings to protect your privacy to some degree, you’ll never be completely safe with a company whose business model is built on obtaining your data.
